What is Plausible
Plausible is a simple and privacy-friendly Google Analytics alternative. It's lightweight and open source. No cookies and fully compliant with GDPR, CCPA and PECR.
Why not use Google Analytics?
Over the years I've found most of our client's don't bother to even look at their Google Analytics and if they do, it's often very confusing to understand all the different reports and metrics.
Pros of using Plausible
Much simpler Interface
The Google Analytics website isn't the most intuitive one to use, and as more features have been added over time, it has become more and more complex, especially for those who aren't particularly familiar with the layout.
Plausible is taking a different approach by focusing on ease of use. Plausible cuts through all that noise that Google Analytics creates. Plausible is more simple to use as it tracks a smaller number of metrics and presents them on an easier to understand dashboard.
Even though the purpose of Plausible Analytics is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of your website visitors.
By using Plausible Analytics, all the site measurement is carried out absolutely anonymously. Cookies are not set and no personal data is collected. All data is in aggregate only. The website owner gets some actionable data to help them learn and improve, while the visitor keeps having a nice and enjoyable experience.
Better website performance
Plausible, unlike Google Analytics, is built for speed and performance. Their script is under 1 KB in size, which is 45 times more lightweight than the Google Analytics script. Plausible will not slow down your site.
Cons of using Plausible
Missing advanced features found in Google Analytics
If you're a Google Analytics power user and need the advanced capabilities of it, then Plausible might not be the answer for you.
It's not FREE
Plausible is Independent, self-funded and sustainable by the subscription fees of their paying users. They don't make money by selling or sharing your data, or abusing your website visitors' privacy. They are not interested in raising funds or taking investment. Not from individuals, not from institutions and not from venture capitalists. Their business model has nothing to do with collecting and analyzing huge amounts of personal information from web users and using these behavioral insights to sell advertisements.
To learn more about Plausible visit their website.