How much time does it take to get visitors to your site? How often should you update your blog or website? What kind of posts should you write? These questions are important because they affect the success of your website.
The average person spends around 2 hours per day on social media sites such as Facebook, Twitter, Instagram, etc. This means that every minute spent on these platforms is lost forever. If you want to reach out to new audiences, then you need to invest some time into building your presence on them.
There are several ways to increase traffic to your site. In this article, I’ll share five strategies that can help you build a strong audience and attract potential customers.
1. Improve your page speed
Ever find yourself waiting 30 seconds for a webpage to fully load? You’re not alone. A recent study showed that 50% of people abandon a web page because it took too long to load. This is especially true for mobile devices where data speeds are slower.
If your site takes forever to show up, you’ll have a high bounce rate. Bounce rates are already down across most industries, but one thing hasn’t changed: fast loading times still matter. More importantly, speed matters more than ever. Page speed plays a major role in how well your site performs. And since we’ve seen some pretty big changes in the way Google ranks sites recently, page speed could play a bigger part in your rankings moving forward.
So what does good page speed look like? Let’s take a closer look at some of the things you can do to improve your page speed.
2. Start with Relevant Keywords
Keyword research is one of the most important aspects of optimizing your site for search engines. When it comes to finding out what people are actually typing into Google searches, there are many tools available to help you do just that. One of the simplest and most affordable solutions is Google Autocomplete. This tool allows you to enter a word or phrase into the search bar and immediately see suggestions based on how people are already searching for similar terms.
The trick to getting good results from Google Autocomplete is starting with a list of relevant keywords. If you’re looking for something like “dentist near me,” you might want to include keywords like “best dentist,” “top dentists,” “local dentists,” etc. You’ll notice that these are all related to the topic of dental care.
Use Your Competitors’ Landing Pages. If you’re trying to rank high in Google, chances are someone else is too. In fact, according to Moz, over half of the top 10 million sites in the world use the same exact landing page structure.
3. Start a Marketing Newsletter
Email marketing is one of the best ways to keep up with your audience and send out regular communication. A newsletter is a great tool to do just that. You can use it to send out information about new products, promotions, events, etc., to anyone who signs up.
You can set up an autoresponder program that sends out emails automatically based on certain criteria. For example, you could schedule an email to go out every week to remind people about a special offer or event. Or, you might want to send out an email once a month to introduce yourself to new followers.
The key thing to remember is that you don’t want to spam your list—you’re building relationships, not selling things. So, make sure you give good value in each email. Don’t just send out promotional material; include something interesting and informative.
If you’ve never run a newsletter before, there are plenty of free tools online that help you plan, design, and manage your communications. Here are some popular options:
MailChimp – This is probably the easiest option out there. They have templates, drag-and-drop editor, analytics, and lots of features to help you grow your list.
Campaign Monitor – Another easy-to-use solution. Campaign Monitor offers a lot of basic features like segmentation, tracking, reporting, and more. However, it doesn’t offer many of the bells and whistles that Mailchimp does.
AWeber – If you’d rather stick with what you know, AWeber is still a great choice. It’s been around since 1999 and is known for being very reliable. It doesn’t have a ton of features, but it works well enough.
4. Create content
Content creation has an impact on how well your website ranks in search engines. A study conducted by Moz showed that 83% of people use search engines to find information online. If you don’t have great content, it won’t matter how many keywords you’re targeting. So, start creating content now.
When you create content, you’re sharing your knowledge with your readers. They go to your blog because they know they’re getting something useful, like a tutorial or a listicle. This gives you credibility, and Google values trustworthiness.
You provide them with valuable information they’re looking for. People type certain words into the search bar, and they’re searching for specific things. For example, someone might ask “How do I make my resume look professional?” Or, they could ask “What are some good places to buy a house?” By providing those types of questions with answers, you’re helping your reader solve their problem.
There are numerous forms of content that you can create, including:
Blogs – These are long posts that include images, video, and text. Blogging is one of the most popular ways to create content.
Videos – Videos are very visual, so they tend to rank better than longer articles.
Infographics – Infographics are easy to read and understand, making them ideal for beginners.
If you’re looking for some quick wins, you could invest in SEO. But what does that mean exactly? Well, let’s start by defining “search engine optimization.” SEO is all well and great, but it takes a few months (and lots of patience) of consistent publishing to build up traffic, build links, earn Google’s favor, and ultimately rank high enough to attract customers.
In the meantime, you may wish to consider a paid advertising strategy. Paid media channels like search, display, and social offer many advantages over organic search. For example, you can target specific audiences based on demographics, location, interests, keywords, and behavior. And each paid media channel offers its own unique set of benefits. So while SEO is certainly worth investing in, it’s important to know where to focus your efforts.
Hope this helps. Feel free to reach out to us if you have questions.